In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 19, and previously owned Cole Haan and Umbro. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. The company takes its name from Nike, the Greek goddess of victory. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2012, it employed more than 44,000 people worldwide. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Carolyn Davidson, a student at Portland State University, created the logo, attempting to convey motion in its design. Frequently cited as one of the most recognizable logos in the world, the Nike logo makes a strong argument for simplicity.Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Today, the swoosh is understood to be a symbol of speed, athleticism, and quality in apparel design. 1995Д«y 1995, Nike adopted their current logo, the lone swoosh. NikeвЂ™s logo was created by a design student and cost the company just 35. According to legend, the slogan was inspired by the last words of death row murderer Gary Gilmore, who is said to have exclaimed вЂњletвЂ™s do itвЂќ before his execution. NikeвЂ™s logo was created by a design student and cost the company just 35. By the late 80s, Nike introduced their slogan вЂњJust Do ItвЂќ. This didnвЂ™t last very long, though it was during the mid-80s that Nike began scoring major athlete endorsements, the most prominent of which was Michael Jordan. 1985ДЇor a short time, Nike placed their logo in a red square. The kerning style is notably interesting, with varied spacing between each letter. In 1978, the cursive serif font was replaced by Futura Bold, a much more geometric shape, with the edge of the вЂњEвЂќ running into the tail of the swoosh. 1971Д¬arolyn DavidsonвЂ™s initial mockups didnвЂ™t impress Knight much, but he chose to use it anyway, accepting that it would probably grow on him over time. Despite being a famously simple logo, it has evolved and changed since it was initially conceived. The logo was designed by graphic design student Carolyn Davidson, who had been attending the university where Nike founder Phil Knight was working as an accounting professor. It is so well known that many of their recent advertisements forgo the Nike name entirely and use only the logo, usually combined with their slogan вЂњJust do it.вЂќ The Nike вЂњswooshвЂќ is one of the most recognizable and iconic logos of all time.

Nike logo design